In January 2019, we undertook a week long experiential campaign in Havas HKX Village to promote the impact of design. There were two main objectives that led to the concept: elevate the perception of design within the creative community (Havas King’s Cross) and take something mundane and everyday and change it so that people would behave and interact differently.
We wanted to make design a real and tangible talking point.
©Conran Design Group.
“Our clients LOVED it, loads of chatter and excitement, there was so much love for the disco lift.”
“Just thought I’d let you know we had a client over earlier in the week who’s made two additional trips back to HKX throughout the week just to bring their colleagues in to show them”.
“I just have to say I had the best time every time I got in the lifts – thanks for making it a really fun week!”.
The spirt of the lift.
Media reaction.
I worked with a Design Director on the concept, design and project management of the lift takeover.