While part of the Conran Design Group Shell team I developed, along with another designer, a flexible packaging system to unify the packaging of Deli2go, DeliCafé, and Deli by Shell. Once I had designed the packaging, I worked with the packaging specialist to develop a packaging grid system and a comprehensive set of guidelines to aid local design agencies and ensure global consistency. ©Conran Design Group.
Ensuring brand consistency across markets.
I developed the concept, wrote, and drew up the storyboard for the internal packaging launch animation.
Guidelines including illustration and pattern generation.
A clear step-by-step guide was essential to ensuring consistency in diverse markets, globally.